CORPORTE SOCIAL RESPONSIBILITY AND ORGANISATION PERFORMANCE (A STUDY OF NIGERIA BREWERIES PLC)

This dissertation is to know the impact of Corporate Social Responsibility on organization performance. More so, it led us to know how CSR is related to company performance and high public image. This study is descriptive and data used for description were collected through survey method. A number of findings were made in the study and they are as follows:- the analysis indicated that most business organization have positive perception about CSR issues. Most corporate managers believe that business should go beyond the single prospect of making money, thus then willingness to ‘be good both from philanthropic and profit making view point is often present’. The research also reveals that different areas of CSR contribute differently to organization public image. The major conclusion of this study is that organizations growth, visibility, sustainability and survival on the long run depends on how social responsible the organization is to the stakeholders. Based on the major conclusion, the following recommendation were made: That organization should see social responsibility issue as task to be committed on and not as a waste of the organization resources. That other organization should emulate the gestures of CSR issue that leads to corporate
image improvement, protection and as a way of selling their corporate existence. That organization should appropriate part of their annual budget to take care of CSR issues. That organization should see their involvement in social responsibility as a way giving back to the host community what they had received (cordiality) and not see it as a waste of resources, even when these host communities see their existence in their domain as a boast to improvement and development of their areas.

BY ANYAFULU UCHENNA AFAM, IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF A MASTER OF SCIENCE (M.Sc.) DEGREE IN BUSINESS ADMINISTRATION NNAMDI AZIKIWE UNIVERSITY, AWKA.