STRATEGIC PLANNING AND ORGANIZATIONAL PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY PLC NGWO NINETH MILE ENUGU

Poor productivity is a global problem that besets organizations. As a result, the research was set out to ascertain the effects of strategic planning through the effective use of manpower in the strategic planning development and the right choice of technology for strategic planning implementation on organizational productivity. To solve the problem of the study, three hypotheses were formulated. The statistical tools applied for testing the hypotheses are mean, standard deviation and Ttest. The major findings are the need for adopting a systematic strategic planning process, choosing the appropriate technologies for strategic planning implementation and engaging professionals
/ experts in the strategic planning development. The major recommendations employed the organizational management to scan the environment and evolve a systematic strategic plan that would checkmate the effects of the business environment, equip the organization with appropriate technologies for strategic planning implementation and assign professionals / experts in their respective area of specialization during strategic planning development. This would increase productivity and effectiveness in the organization.

BY ANIKA NJIDEKA IFEOMA, A THESIS PRESENTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF MANAGEMENT SCIENCE, NNAMDI AZIKIWE UNIVERSITY, AWKA, ANAMBRA STATE
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS DEGREE IN BUSINESS ADMINISTRATION